Faculty & Research
MarketingFaculty & Research
SUN LUPING
Date :2024-10-24

SUN LUPING


Associate Professor

Email: sunluping@cufe.edu.cn

Department: Marketing (MKT)


Educational Background (Bachelor’s degree and above)

Period

University

Department

Academic Degree

September 2004 - July 2008

Beijing Institute of Technology

Department of Marketing, School of Management and Economics

Bachelor of Management

September 2008 - July 2014

Peking University

Department of Marketing, Guanghua School of Management

Doctor of Management (Marketing)


Main Research Areas

Quantitative Marketing Model, Internet Marketing, Personalized Marketing


Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)

Journal Articles (January 2019-December 2023, excluding Category C papers)

Authors (all listed in order)

Title

Journal (please indicate whether it is indexed by SCI or SSCI)

Issue Number and Page Number

Sun Luping, Zheng Xiaona (external), Peng Luluo (external), Cai Yujie (external)

Consumer knowledge and intention-behavior consistency

Marketing Intelligence & Planning

2023, 41(7), 992-1014

Wang Ping (external), Zhang Lijun (external), Sun Luping

Review and Prospects of Reference-dependent Consumer Choice and its Modeling Methods

Journal of Management Science

2022, 30(4), 119-131

Wang Ping, Sun Luping, Zhang Lijun

Research on Comparison and Selection of Different Types of Reference Products

Management Review

2022, 34(5), 156-166

Sun Luping, Tang Yanfei (external)

Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution

Frontiers in Psychology (SSCI)

2021, 12, 748765

Ping Wang (external), Sun Luping, Zhang Lijun (external), Rakesh Niraj (external)

Reference Points in Consumer Choice Models: A Review and Future Research Agenda

International Journal of Consumer Studies (SSCI)

2021, 45, 985-1006

Sun Shuxiao (external), Zheng Xiaona (external), Sun Luping

Multi-period Pricing in the Presence of Competition and Social Influence

International Journal of Production Economics (SCI)

2020, 227

Xu Ke, Sun Luping, Liu Jin, Zhu Xuening, Wang Hansheng

A Spatial Autoregression Model with Time-varying Coefficients

Statistics and Its Interface

2020, 13(2), 261-270

Sun Luping, Zheng Xiaona (external), Jin Ying (external), Jiang Minghua (external), Wang Hansheng (external)

Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction

Decision Sciences (SSCI)

2019, 50(4), 816-846

Wang Ping (external), Sun Luping, Rakesh Niraj (external), Jaihai Chung (external), Su Meng (external)

Incorporating Reference Products into Modeling Consumer Choice Decision: A Mixtures-of-experts Model

Decision Support Systems (SCI)

2019, 119(4), 85-95


Academic Conferences and Conference Papers (January 2019-December 2023)

Conference Time

Conference Name

Conference Venue

Please indicate the paper and author information if a paper is published




Paper Title

Authors (all listed in order)

October 2019

2019 JMS China Marketing Science Academic Annual Conference and Doctoral Forum

Chengdu

Big Data Enabled Price Discrimination Strategy and Consumer Trust - From the Perspective of Perceived Justice

Tang Yanfei, Sun Luping

July 2019

Annual Teaching Conference of Chinese Marketing Association of Universities

Changsha



October 2020

Annual Teaching Conference of Chinese Marketing Association of Universities

Shantou



July 2022

Annual Academic Conference of Chinese Marketing Association of Universities

Jilin



June 2023

The 11th China Marketing International Academic Annual Conference of the Chinese Scholars Marketing Association

Chengdu




Monographs, Books or Edit Works (January 2019-December 2023)

Authors (all listed in order)

Title

Publisher

Date of Publication

Li Ji, Du Xiaomeng (external), Sun Luping, Yao Kai

Research on Word-of-mouth Index of Chinese Consumer Finance Brands (2018)

Economic Management Publishing House

September 10, 2019

Zhao Zhanbo (external), Sun Luping, Zhao Jiangbo (external)

Marketing (13th edition of the original book)

China Machine Press

May 1, 2019


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