Faculty and Students from Our University Attended the 2023 Academic Annual Conference and Doctoral Forum of the Chinese Marketing Association of Universities

The 2023 Academic Annual Conference and Doctoral Forum of the Chinese Marketing Association of Universities was opened at the School of Economics and Management, Wuhan University on July 15. This conference, themed "New Era, New Journey, New Marketing," was attended by over a hundred universities and marketing research institutions. Cross-disciplinary academicians, senior professors, and renowned scholars in the field of marketing gathered to exchange and discuss the new challenges and trends facing marketing, and to share the real-world challenges of new marketing under the new era and solutions to related marketing practice issues.

Faculty members from the Marketing Department of our Business School, including Zhang Yunqi, Wang Yi, Li Ji, Gu Leilei, and Yao Kai, as well as some graduate students, were invited to attend this conference. During the conference, the General Assembly of the Chinese Marketing Association of Universities was held, where the new leadership of the society was elected. Professor Wang Yi from our Business School was elected as the Vice President.

In the "Research Methodology Enhancement Workshop" during the conference, Teacher Yao Kai was invited to deliver a keynote speech. At the paper forum, Ph.D. candidates from the Marketing Department, Liang Xu, Xu Shunzhi, and Xin Ying, presented their respective papers.

This conference provided a platform for cross-disciplinary, theory-practice integration exchange. In this era of rapid change, marketing is facing unprecedented opportunities and challenges. Experts and scholars at the conference discussed the practical issues facing new marketing and offered targeted reflections. Some scholars indicated that the rapid development of digital intelligence technologies such as artificial intelligence, big data analysis, and machine learning has profoundly revealed consumer needs, preferences, and behavior patterns. In addition, it has accelerated the disruption of traditional marketing models and marketing concepts.