The 2021 Annual Academic Conference of China Marketing Association of University and Doctoral Forumwasheld at Hunan University from July 12 to 14, 2024. The topic of this conference is “Chinese-type Modernization and Marketing Innovation”. More than 100 universities and marketing research institutions attended this conference. Academicians from interdisciplinary fields, senior professors and well-known scholars in the marketing field attended the conference, exchanged and discussed the new situation and trends faced by marketing, shared the practical challenges of new marketing in the new era and solved related marketing practice problems.

At this conference, Professor SunGuohuiof the Business School won the Outstanding Contribution Award of China Marketing Association of University. The Outstanding Contribution Award of China Marketing Association of University is an award established by China Marketing Association of University to commend the scholars who have made outstanding contributions to the marketing discipline.

Our school’s teachers, i.e. Li Ji, Wang Yi,GuLeilei, Yao Kai and MouShandong, as well as some graduate students were also invited to attend this conference. The doctoral students, i.e. ZhaoYudi, ZengAoyuand Xu Shunzhi, and the graduate student WangJiaxue presented their papers respectively at the sub-forums themed by “Strategic Innovation in a Powerful Digital Country”, “New Technology Marketing”, “Consumer Well-being” and “Marketing Channels”.

This conference is committed to building an open and shared communication platform, promoting academic exchanges at home and abroad, joining hands with forces from all walks of life, rooting in China's modernization process and local marketing practices, responding to the changes and challenges brought by future science and technology, and ensuring that China's theoretical research on marketing, talent cultivation, and practical application could always stand at the forefront of the times and the international forefront.